Thinking of launching
a card programme in the Philippines?
With over 283 million cards and PHP 11.3 trillion in annual transactions, the Philippines is a high-potential market for card issuers.
But succeeding here takes more than ambition. It requires local insight, the right partners, and a clear plan. This guide, created with Flagship Advisory Partners, shows new issuers what it takes to launch with confidence.
What’s inside
Overview
A clear view of the Philippines card market landscape
Issuing ecosystem
A breakdown of the issuing value chain and key ecosystem players
Operating models
The operating models available to new issuers in APAC
Regulation
What to know about local regulation and scheme expectations
Success
The critical success factors to get you to market
Roadmap
A step-by-step roadmap to guide your launch
Why download this guide
Issuing in the Philippines isn’t the same as anywhere else. This guide blends deep local knowledge with our global experience supporting fintechs, neobanks and banks in complex, emerging markets. It’s designed to help ambitious teams move faster, avoid missteps, and make confident decisions from day one.
