Thinking of launching
a card programme
in Kenya ?
Launching a card programme in Kenya requires more than ambition. With over 14 million cards in circulation and KES 823 billion in annual transaction volume, the opportunity is clear, but so is the complexity.
From regulatory requirements and switching infrastructure to scheme onboarding and BIN sponsorship, this Quick Start Guide provides a clear, structured view of what it takes to get to market successfully in Kenya.
What’s inside
- An overview of Kenya’s payment card market
- Licensing models and core regulatory principles
- Switching and scheme integration explained
- Operating models and the local partner ecosystem
- Key compliance considerations for new issuers
- A practical roadmap and go‑live checklist
- Best practices — and common pitfalls to avoid
Why download this guide
Issuing in Kenya is different. This guide combines deep local insight with global experience supporting fintechs and financial institutions in complex, regulated markets.
It’s built to help ambitious teams avoid costly missteps, move faster, and make confident decisions on the path to launch.
