Thinking of launching a card programme
in Hong Kong ?
Launching a new card programme in Hong Kong isn’t straightforward. With around 93 million cards in circulation and over HKD 1.5 trillion in annual transactions, the opportunity is significant, but so is the complexity.
From regulation and scheme participation to local infrastructure and partners, launching a card programme in Hong Kong requires careful planning. Developed with Flagship Advisory Partners, this Quick Start Guide helps fintech and financial services teams understand what it takes to design, launch, and scale successfully in Hong Kong.
What’s inside
Overview
of Hong Kong’s payment card market and growth dynamics
Market sizing
across prepaid, credit, debit, and commercial dynamics
Licensing
frameworks and regulatory principles under HKMA
Issuing ecosystem
Hong Kong’s issuing ecosystem, partners, and infrastructure
Operating models
used across APAC markets
Structured programme
A structured programme launch checklist and roadmap
Best practises
Best practices and common pitfalls when launching card programmes
Why download this guide
Issuing in Hong Kong is different. This guide combines deep local insight with global expertise from teams that support fintechs and financial institutions launching card programmes in complex, regulated markets. It’s designed to help ambitious teams avoid costly missteps, move faster, and make confident strategic decisions on the path to launch.
