Thinking of launching
a card programme
in the UAE ?
Launching a new card programme in the UAE brings both opportunity and complexity. With nearly 27 million cards in circulation and annual transaction volumes projected to exceed AED 1.2 trillion by 2028, the growth potential is real.
Navigating the market takes serious preparation however. From regulatory frameworks and licensing models to local switching requirements and operating models, this Quick Start Guide gives fintechs and financial institutions the clarity needed to enter the UAE market successfully.
What’s inside
Market size
UAE’s payment card market size, segments, and growth
Licensing models
and regulatory principles
Switching and scheme
Switching and scheme integration
Operating models
and local ecosystem
Compliance and Data
Compliance and data requirements
Structured programme
Go-live checklist and roadmap
Best practises
Best practices and common pitfalls when launching card programmes
Why download this guide
Issuing in Hong Kong is different. This guide combines deep local insight with global expertise from teams that support fintechs and financial institutions launching card programmes in complex, regulated markets. It’s designed to help ambitious teams avoid costly missteps, move faster, and make confident strategic decisions on the path to launch.
