Thinking of launching
a card programme
in the UAE ?
Launching a new card programme in the UAE brings both opportunity and complexity. With nearly 27 million cards in circulation and annual transaction volumes projected to exceed AED 1.2 trillion by 2028, the growth potential is real.
Navigating the market takes serious preparation however. From regulatory frameworks and licensing models to local switching requirements and operating models, this Quick Start Guide gives fintechs and financial institutions the clarity needed to enter the UAE market successfully.
What’s inside
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UAE’s payment card market size, segments, and growth
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Licensing models and regulatory principles
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Switching and scheme integration
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Operating models and local ecosystem
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Compliance and data requirements
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Go-live checklist and roadmap
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Common missteps and how to avoid them
Why download this guide
Issuing in the UAE is different. This guide combines deep local knowledge with our global experience supporting fintechs, neobanks and issuers in highly regulated, fast-growing markets.
It’s designed to help teams like yours avoid delays, navigate complexity, and move from plan to launch with greater confidence.
